How much dough are you willing to spend to try and be the fittest of them all?
How much would you be willing to spend for a product that would make you lose weight?
What. the. f***.
Granted, i am 90% certain these are not geared towards serious athletes, marathoners in general, or mediocre quasi-runners like myself, but i spend every single minute that i am running trying not to be hot. It is really my only goal. Don't be uncomfortably hot. They even state that they are targeting moms and casual fitness people, so props on knowing their market. I am actually not trying to be snarky, (i am just really, super grouchy and stressed this week, sorry i'm not sorry.), and i saw this new company on yahoo articles, and i thought i would put this one up for discussion:
Does being hotter burn more calories? (are there any science savvy people out there?)
Would you pay extra for something that burned more calories if the science actually confirmed it?
Either way good luck to them and anyone trying to get in shape. And you have very cute colors, so you have that going for you.
Also, i may or may not be quitting blogging to start my own clothing line - DoublePants (patent pending). Its two pairs of pants, sewn together. I will test out a prototype as soon as i acquire a second pair of pants with which to create the aforementioned prototype.